Mission: to help every one in the team to succeed, to flourish the dream of the team.
Objective: to establish a world-wide famous brand, to create a humanized and
                    environmental-friendly living condition.
Guideline: everlasting improvement on the quality and service.
Spirit: cooperation, innovation, effort, glory.
Slogan: study harder; endeavor more.
Image: international, standard, professional, systematic
Essence: diligent, grateful, efficient, innovative
Approach: teamwork and cooperation
Mode: the suitable one is the best one, development is the key.
Value: being interdependent, to achieve harmony and win-win situation
Talent selecting: horse racing – maximizing the potential within every one.
Development: to interact with research institutions around the world, to build a
                           world-class corporation.
Service: empathy – if I were the customer; customers are always right.